{"id":572,"date":"2023-06-29T09:42:55","date_gmt":"2023-06-29T07:42:55","guid":{"rendered":"https:\/\/wylmablein.com\/proyectos\/plantilla-base-copy\/"},"modified":"2024-02-26T14:38:20","modified_gmt":"2024-02-26T12:38:20","slug":"parrano","status":"publish","type":"page","link":"https:\/\/wylmablein.com\/proyectos\/parrano\/","title":{"rendered":"Parrano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"572\" class=\"elementor elementor-572\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1298c6e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1298c6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f13c16\" data-id=\"1f13c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5811f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"fc5811f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1163\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-scaled.jpg\" class=\"attachment-full size-full wp-image-2403\" alt=\"PARRANO HEADER\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-scaled.jpg 2560w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-300x136.jpg 300w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-1024x465.jpg 1024w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-768x349.jpg 768w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-1536x698.jpg 1536w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-2048x931.jpg 2048w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-1568x713.jpg 1568w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" style=\"width:100%;height:45.43%;max-width:2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d787e3b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"d787e3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1132\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-MOBIL.jpg\" class=\"attachment-full size-full wp-image-2402\" alt=\"PARRANO HEADER MOBIL\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-MOBIL.jpg 780w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-MOBIL-207x300.jpg 207w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-MOBIL-706x1024.jpg 706w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2024\/02\/PARRANO-HEADER-MOBIL-768x1115.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" style=\"width:100%;height:145.13%;max-width:780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b0a8de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b0a8de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5451c2\" data-id=\"e5451c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89950d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89950d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79d6cb1\" data-id=\"79d6cb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc5086 elementor-widget elementor-widget-heading\" data-id=\"fcc5086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Parrano<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b738c5\" data-id=\"3b738c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7f76d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7f76d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-886017c\" data-id=\"886017c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d3e64 elementor-widget elementor-widget-heading\" data-id=\"b2d3e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un queso<br>extraordinario<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43c650 elementor-widget elementor-widget-spacer\" data-id=\"c43c650\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b327a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"58b327a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Parrano es una marca de quesos para gran consumo inspirada en la cocina italiana.<br \/>La firma se encuentra en un proceso de plena internacionalizaci\u00f3n y apertura a nuevos mercados; nuestro reto es realizar su lanzamiento en Espa\u00f1a.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78da799\" data-id=\"78da799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ea0d9 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"65ea0d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"330\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-11.png\" class=\"attachment-full size-full wp-image-576\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-11.png 690w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-11-300x143.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" style=\"width:100%;height:47.83%;max-width:690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa095e elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"7aa095e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"216\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-6.png\" class=\"attachment-large size-large wp-image-577\" alt=\"\" style=\"width:100%;height:80.9%;max-width:267px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c113e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c113e50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a78e8d5\" data-id=\"a78e8d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf061d0 elementor-widget elementor-widget-image\" data-id=\"bf061d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"287\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-4-2.png\" class=\"attachment-large size-large wp-image-578\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-4-2.png 428w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-4-2-300x201.png 300w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" style=\"width:100%;height:67.06%;max-width:428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f8ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f8ad4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84b49c\" data-id=\"e84b49c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b439b3 elementor-widget elementor-widget-text-editor\" data-id=\"7b439b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Empezamos por el restyling del packaging, ajustando los c\u00f3digos visuales de toda la gama, equilibrando la ilustraci\u00f3n corporativa y creando la Reason Why que nos diferencia de la competencia en base a los beneficios principales del producto: Perfecto para fundir, con un sabor extraordinario.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23bdc78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23bdc78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86ff7e5\" data-id=\"86ff7e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a370da elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a370da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"565\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-7.png\" class=\"attachment-full size-full wp-image-579\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-7.png 573w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-7-300x296.png 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" style=\"width:100%;height:98.6%;max-width:573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-216914e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"216914e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e69e09\" data-id=\"4e69e09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de363b elementor-widget elementor-widget-image\" data-id=\"3de363b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"394\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-1024x538.png\" class=\"attachment-large size-large wp-image-582\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-1024x538.png 1024w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-300x158.png 300w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-768x403.png 768w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-1536x806.png 1536w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products-1568x823.png 1568w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/products.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" style=\"width:100%;height:52.5%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375d127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375d127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-768cc02\" data-id=\"768cc02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e8a762 elementor-widget elementor-widget-text-editor\" data-id=\"2e8a762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una vez definida esta base, creamos el key visual corporativo para potenciar la \u201capetitosidad\u201d del producto y mostrar la versatilidad de la gama con deliciosas recetas para cada forma de consumo. Este key visual nos permite vestir gr\u00e1ficamente todo el despliegue de materiales de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e4ad22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e4ad22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58531ad\" data-id=\"58531ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e697efb elementor-widget elementor-widget-image\" data-id=\"e697efb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"663\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-12.png\" class=\"attachment-full size-full wp-image-583\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-12.png 1138w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-12-300x175.png 300w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-12-1024x597.png 1024w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-1-12-768x447.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" style=\"width:100%;height:58.26%;max-width:1138px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b6ec0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b6ec0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6cff3dc\" data-id=\"6cff3dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-942f0fb elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"942f0fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Completamos el lanzamiento con un kit f\u00edsico de presentaci\u00f3n para dar a conocer (\u00a1y a probar!) Parrano a la red principal de distribuci\u00f3n. Planteamos una estrategia de co-branding con Barilla para vincular la forma de consumo y alinearnos con su posici\u00f3n de prestigio en el mercado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da04db elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3da04db\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"433\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-8.png\" class=\"attachment-large size-large wp-image-585\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-8.png 361w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-2-8-250x300.png 250w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" style=\"width:100%;height:119.94%;max-width:361px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-11862f0\" data-id=\"11862f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423f1be elementor-widget elementor-widget-image\" data-id=\"423f1be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3508\" height=\"2480\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit.png\" class=\"attachment-full size-full wp-image-584\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit.png 3508w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-300x212.png 300w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-1024x724.png 1024w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-768x543.png 768w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-1536x1086.png 1536w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-2048x1448.png 2048w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Parrano-Kit-1568x1109.png 1568w\" sizes=\"auto, (max-width: 3508px) 100vw, 3508px\" style=\"width:100%;height:70.7%;max-width:3508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac4af71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac4af71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef7ec9\" data-id=\"eef7ec9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5278da elementor-widget__width-initial elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"e5278da\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Y para cerrar el c\u00edrculo con el consumidor, desarrollamos la estrategia de comunicaci\u00f3n en el punto de venta. Buscamos gran presencia de marca en el lineal y dise\u00f1amos campa\u00f1as y promociones para conectar con el consumidor generando trial y preferencia por nuestros quesos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8eb6e elementor-widget elementor-widget-image\" data-id=\"af8eb6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"926\" src=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-3-3.png\" class=\"attachment-full size-full wp-image-586\" alt=\"\" srcset=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-3-3.png 1140w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-3-3-300x244.png 300w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-3-3-1024x832.png 1024w, https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/Recurso-3-3-768x624.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" style=\"width:100%;height:81.23%;max-width:1140px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a27b8e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a27b8e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d91101\" data-id=\"5d91101\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Parrano Un quesoextraordinario Parrano es una marca de quesos para gran consumo inspirada en la cocina italiana.La firma se encuentra en un proceso de plena internacionalizaci\u00f3n y apertura a nuevos mercados; nuestro reto es realizar su lanzamiento en Espa\u00f1a. Empezamos por el restyling del packaging, ajustando los c\u00f3digos visuales de toda la gama, equilibrando la&hellip; <a class=\"more-link\" href=\"https:\/\/wylmablein.com\/proyectos\/parrano\/\">Continueu llegint <span class=\"screen-reader-text\">Parrano<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":738,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-572","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parrano - Wylma Blein | Proyectos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wylmablein.com\/proyectos\/parrano\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parrano - Wylma Blein | Proyectos\" \/>\n<meta property=\"og:description\" content=\"Parrano Un quesoextraordinario Parrano es una marca de quesos para gran consumo inspirada en la cocina italiana.La firma se encuentra en un proceso de plena internacionalizaci\u00f3n y apertura a nuevos mercados; nuestro reto es realizar su lanzamiento en Espa\u00f1a. Empezamos por el restyling del packaging, ajustando los c\u00f3digos visuales de toda la gama, equilibrando la&hellip; Continueu llegint Parrano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wylmablein.com\/proyectos\/parrano\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylma Blein | Proyectos\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T12:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/07\/Recurso-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/\",\"url\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/\",\"name\":\"Parrano - Wylma Blein | Proyectos\",\"isPartOf\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/07\/Recurso-1.png\",\"datePublished\":\"2023-06-29T07:42:55+00:00\",\"dateModified\":\"2024-02-26T12:38:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wylmablein.com\/proyectos\/parrano\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/#primaryimage\",\"url\":\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/07\/Recurso-1.png\",\"contentUrl\":\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/07\/Recurso-1.png\",\"width\":1366,\"height\":601},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/parrano\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/wylmablein.com\/proyectos\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parrano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#website\",\"url\":\"https:\/\/wylmablein.com\/proyectos\/\",\"name\":\"Wylma Blein | Proyectos\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wylmablein.com\/proyectos\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#organization\",\"name\":\"Wylma Blein | Proyectos\",\"url\":\"https:\/\/wylmablein.com\/proyectos\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/logo_wylma.svg\",\"contentUrl\":\"https:\/\/wylmablein.com\/proyectos\/wp-content\/uploads\/2023\/06\/logo_wylma.svg\",\"width\":170,\"height\":44.01,\"caption\":\"Wylma Blein | Proyectos\"},\"image\":{\"@id\":\"https:\/\/wylmablein.com\/proyectos\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/es.linkedin.com\/company\/wylma-blein\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parrano - Wylma Blein | Proyectos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wylmablein.com\/proyectos\/parrano\/","og_locale":"ca_ES","og_type":"article","og_title":"Parrano - Wylma Blein | Proyectos","og_description":"Parrano Un quesoextraordinario Parrano es una marca de quesos para gran consumo inspirada en la cocina italiana.La firma se encuentra en un proceso de plena internacionalizaci\u00f3n y apertura a nuevos mercados; nuestro reto es realizar su lanzamiento en Espa\u00f1a. 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